Today, businesses need to make sure their websites are user-centered because it has a direct effect on customer satisfaction, company perception, and conversion rates.
88% of people who have a bad experience on a website are not likely to go back, and businesses can lose up to 70% of their online sales because of problems with readability. This means that putting user needs first is essential for success in today’s digital world.
This guide is all about the most important steps you need to take to make a website for your business that connects with people, builds trust, and leads to growth.
1. Get to know your customers very well
Before a company can make a website that is focused on users, it needs to know what those users want. There is research that shows that 66% of customers expect companies to know what they want and need. Businesses can use this to their advantage by gathering information about their customers’ hobbies, pain points, and demographics.
Surveys and Feedback: A well-structured feedback process, like product reviews or surveys after a visit, can give you useful information. 81% of users are more likely to interact with a website if they feel like their opinions are valued and taken into account.
Analytics Tools: Platforms like Google Analytics show you which pages buyers find most useful, where they leave off, and what content interests them the most. When businesses actively look at how users behave, customer happiness goes up by 29%.
2. Make it so that the experience is both professional and easy.
94% of first thoughts are based on design, which shows how important first impressions are. In India, 38% of people who visit a website leave because of bad design or style. This shows how important it is to have a professional look that fits with your business goals.
Visual Hierarchy: The use of visual hierarchy in layout and design can help businesses lead users to take important actions. Indian companies that put call-to-actions (CTAs) in places where they can be seen have seen up to a 20% rise in activity.
Consistency and Branding: A consistent brand identity makes it easier to remember. Studies show that businesses make 23% more money when they present themselves in the same way across all media.
Whitespace: Using whitespace well can help people understand what you’re writing by 20%, which helps businesses get their point across more clearly.
3. Make it easier to use on mobile devices and other devices
Over 58% of web traffic in India comes from mobile devices, so mobile optimization is a must. 61% of people around the world will not return to a website that isn’t mobile-friendly, and 40% may go to a competitor instead.
Responsive Design: Making sure that a website can adapt to different screen sizes improves the user experience. Focusing on mobile responsiveness has been shown to increase engagement by up to 15% for some businesses.
Mobile-First CTA Placement: Click-through rates go up by up to 30% when call-to-action buttons are placed in a way that makes them easy to reach on mobile devices.
Minimised Pop-ups: Pop-ups should be kept to a minimum. They can be especially annoying on mobile devices, and if they’re not optimized, they can raise bounce rates by 70% around the world.
4. Easy-to-use navigation that fits with business goals
Easy navigation is important; in fact, 76% of people around the world say that it’s the most important thing about a website. Indian companies that focus on making travel easy say their conversion rates go up by 17%.
Clear Menu Structure: A short, well-organized menu can help people find the most important pages. Studies show that when a business’s navigation is easy to use, page views go up by 25%.
Breadcrumbs and Navigation Aids: Businesses that offer detailed products or services should use breadcrumbs to help users keep track of where they are and why. This will increase page hits by 22%.
Limit Your choices: Cutting down on choices that aren’t needed has been shown to help people make 25% better decisions and find what they need faster.
5. Content that Speaks to Customer Needs
82% of users feel better about a business after finding relevant and useful information. This shows how important engaging content is. Indian users will leave a site 68% of the time if they think the information is useless or hard to understand.
Clear and Usable Language: Using simple language instead of words helps people trust you. A site with simple, easy-to-read text keeps Indian people on it 34% longer.
Visual Content: Adding pictures, infographics, and videos can increase interest by as much as 94%, and videos by themselves can increase the desire to buy by 85%.
Content that teaches: Blogs and case studies that teach can keep people on your site longer and boost trust by up to 20%.
6. Accessibility for All Users
Accessibility is vital for creating an inclusive website. With over 2.2 million people with disabilities in India alone, accessible design opens your business to a broader audience.
Alt Text and Screen Reader Compatibility: Providing alt text improves usability for visually impaired users and boosts SEO. Accessible websites see a 10-20% increase in engagement.
Keyboard Navigation: Enabling keyboard navigation for critical website functions enhances usability, particularly for users with mobility impairments, reducing bounce rates by up to 30%.
Color Contrast: High-contrast text improves readability for everyone, with accessible websites reporting up to a 12% increase in user interactions.
7. Calls to action (CTAs) that work and lead to conversions
70% of small businesses around the world don’t have clear calls to action (CTAs), which means they miss out on important conversion chances.
Language That Gets People To Act: Phrases like “Get Started” can increase convert rates by 25%. For Indian viewers, using simple, action-oriented language gets people to click.
Strategic CTA Placement: Click-through rates go up by 20% when CTAs are placed near important information or places where people can interact with the page.
Contrasting colors: A CTA button that stands out improves conversion rates by 45% by making it easier for people to take action right away.
8. Security and Continuous Improvement through Feedback
Data breaches cost Indian organizations an average of ₹15 crore, making security and continuous improvement through feedback crucial. Globally, 79% of people avoid breached sites. Building a site that fulfills changing needs requires continual testing and change depending on user feedback.
Data Security: HTTPS and two-factor authentication boost client trust by 30%. Transparent privacy policies boost engagement 10%.
Regular Testing: A/B testing layouts and CTAs can increase conversions by 300%, helping firms find user-friendly site features.
Customer Feedback: Usability testing and surveys reveal areas for development. Sites that prioritize consumer feedback enhance satisfaction by 20% globally.
Assess Key Metrics: Tracking bounce rates and session duration helps enhance engagement and retention.
Conclusion
It’s not just about how nice a website looks; it’s also about giving customers an experience that meets their wants and helps your business grow. A website development company can give businesses a strong online footprint that connects with people all over the world and is easy to use on mobile devices by focusing on data security, ongoing improvement, and mobile usability.
FAQs
What is a user-centric website?
A user-centric website prioritizes the needs and preferences of its users, enhancing their experience to boost engagement and conversions.
Why is mobile usability important?
Mobile usability ensures a seamless experience for users on mobile devices, reducing bounce rates and increasing engagement.
How can I improve my website’s loading speed?
Optimize images, use caching, minimize HTTP requests, and consider a Content Delivery Network (CDN) to improve speed.
What role does content play in user experience?
High-quality, relevant content provides value, keeps users engaged, and enhances retention through clear messaging and visuals.
How can I ensure my website is secure?
Use HTTPS, strong passwords, and two-factor authentication. Regular software updates and security audits also help protect user data.
